Grab And Run With These
Business Personalized Calendars
How many business personalized calendars do you receive everyday?
Going by what's out there, probably not a huge amount!
But when you think about it, you might be missing out on a relatively inexpensive marketing tool for your business by not using business personalized calendars.
And if you are using personalized calendars for your business, are you doing everything you can to reach potential customers (and current ones)?
Because, as I'm sure you know, we all get our fair share of emails and snail-mail everyday. But how many calendars do you find rolled up in your mail box when you slip out to check it in the morning? Not too many, right?
Personally I think this is a HUGE opportunity for you. Calendars are such a secret weapon for small businesses, allowing you to literally gain access through the back door!
You're probably wondering how that works?
In my books, business personalized calendars are effective when you over-deliver good value to people (while at the same time, subtly promoting your business!)
After all, the value is in the personalized calendar. Think of all the terrific things a calendar offers:
- Helps folks know which day or month it is!
- Gives them a unusual or beautiful photo to inspire them!
- Hands them helpful essential phone numbers (if you want)
- Allows them to get to know YOU better!
A First Peek At Personalized Calendars
Can you see how (if you do it right) a business calendar can win hearts and minds!
Being Real
The key to this of course is a thing called Being Real.
What I mean by that is that you want to come across as 'someone that people would feel comfortable sharing ideas with.' You know - a friend who listens to you!
The point is that your business personalized calendar should contain things like:
- A photo of you at home with your family
- Photos of your staff or team laughing. (Being real!)
- A couple of community sponsor logos (doing your bit locally!)
- Something that makes people laugh (like little smiling characters!)
Can you see what I'm getting at here?
The resources box below gives you some live examples of personalized calendars - but here's a wickedly good story about how the classic wood calendar holder originated!
Business Personalized Calendars Resources Guide
Earnings calendar For when you've got to count the money.
Excel calendar For when you need to do it all in Excel.
Forex calendar For when you're involved with the Forex market.
Javascript calendars For when you know exactly what javascript means.
Rental calendar When you just need a high quality rental calendar.
Share calendar When all you want to do is share calendars.
Stock split calendar If you need this you KNOW what you're doing!
Time Management Calendars
Calendars and timekeeping For when you just need dates and times.
Clocks and calendars For when you need clocks as well as calendars.
Time management calendar For when you've got to manage your time.
But Here's What Not To Do
A business personalized calendars is the perfect, tempting space for a unique promotional pitch. But be careful how you go about it.
You want customers to come to you, not be repelled by you!
Here's what you want to avoid doing with your calendar...
- Adding a photo that doesn't reflect well on your business
- Not putting your website address on your calendar
- Using fonts and colours that worry folks
- Forgetting to add your address and a location map
- Charging a fee instead of giving away your calendar!
Yep I think you should make calendars to give away to folks. They'll appreciate that a lot more.
It'll Stand Out
And if it's a nice personalized calendar, up on the fridge or wall it'll go as soon as your customer gets home. Hanging right there as if it was meant to be!
Everyone will notice the picture. And they'll get the connection to you while they're staring at it making a cup of tea. (It's subtle, but it works wonders!)
By the way, take some time to get that calendar picture right. Use a stunning stock photo if you have to - just make sure your calendar photography turns heads! Of course...
There's other things you can do with your promotional calendars too:
- Add credentials such as any memberships or associations you belong to.
- Add your own business slogan (We all know this one - "Finger-lickin' Good!")
- Add some personality to your business personalized calendars!
- Be inventive and creative in your approach.
And remember, it's not always the dollar that gets the best advertising for your business; it's the best IDEA that makes you stand out in the crowd!
Quick Calendar Printing Tips
Desktop (or table top) flip calendars make great 'giveaway' calendar gifts for potential customers. Use one side for the actual calendar, and the back side (easily read) to feature your products and services.
If the whole calendar idea is looking too expensive, then get a quote for 1000 low cost pocket calendars, and give them away like you might a business card or flyer. While you're there explore the fridge calendar magnets too.
How To Make Your Calendars Desirable
Present your business by using colourful photos that capture the human interest. Keep to one style to show consistency, and make sure your calendar photos get the message across about your business. Ask people how the photos make them feel for feedback before printing.
Browse the stock photo sites. There are photos out there that literally turn heads and blow people away in amazement. They can be downloded as a 'comp' so you can see how they look before you purchase. Use vibrant colours and designs that attract the eye.
Make your calendar unique and one-of-a-kind. If you can, add embossing, stickers that remind people about popular holidays, and labels. See what the calendar printers can offer you.
Add monthly promotions and discount coupons (if appropriate) that your customer can tear off and present to your shop or business. It's a great way to encourage action, and an excellent way for you to track the effectiveness of your calendar.
Remember to plan ahead. Christmas, New Year and holiday periods can be busy times. Calendars take time to print, collate and arrive at your shop. Then you've got to get them into people's hands. Be prepared for the coming holidays by starting immediately.
Great stock photos make calendars stand out!