How To Use Promotional Calendars
As A Powerful Business Gift!

You can fool all the people all the time if the advertising is right and the budget is big enough -Joseph E. Levine

Are you using a promotional calendar
for your business?

Promotional calendars (also known as personalized calendars) are quite possibly the perfect business gift to get your business known far and wide, but few business owners actually use them effectively.

Not that there's any real secrets to using such a personalized calendar - it's just that it's handy to know some basics about the 'promotional' side of things before getting to the printing stage.

For example, it's really important to use a high quality photograph that stands out from the crowd and captures people's attention. This way your business gets more attention and lands more feedback. In fact, you can even be a bit outrageous with your images too, if it makes sense for your business!

(Quick tip: Do a search for what type of image you want with iStockPhoto, or another stock photo library - you'll be rewarded with hundreds of stunning images you can use for your promotional calendars!)

What's the real benefits to personalized calendars?

The coolest thing about personalized calendars is that you can make a huge statement about you, and your business!

People need to know you, like you and trust you before they do business with you... And these type of calendars help you to do exactly that!

Here's a couple of ways to use your customized calendars a little differently...

• Use a stunning stock photo image to catch passing eyes


• Take some time with design and hire a professional designer if it's convenient (or barter something with them for the job).


• Be outrageous and different - silly and funny works wonders


• Make your personality shine through so folks know it's YOU (and your team) in your calendar and not just a 'faceless' business

So you can really make your business thrive and be noticed by using simple 'visual' promotional methods such as we mentioned above. You can even use mini calendars, wall calendars or even business card calendars to get your message out there...

Another wild thing about customized calendars is that people (especially if they like your calendar!) get to 'see' your business for the whole year...

Just think about it - we all put pretty calendars on our desks, or give them out as a business gift... So it really pays to get the photo part right, as well as put some thought into the design of the calendar beforehand.